Privacy Policy
Summary: We collect minimal data necessary to provide our service. We do not sell your personal information. We use industry-standard security measures to protect your data.
1. Introduction
Urlytics Ltd ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our link analytics platform and related services (the "Service").
By using Urlytics, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this privacy policy, please do not access the Service.
2. Information We Collect
2.1 Account Information
When you create an account, we collect:
- Email address (required for account creation and communication)
- Password (stored using industry-standard encryption)
- Company name (optional, for business accounts)
- Billing information (processed securely through Stripe)
2.2 Link Analytics Data
When someone clicks a link created through Urlytics, we collect:
- Timestamp of the click
- Approximate geographic location (country and city level, derived from IP address)
- Device type, browser, and operating system
- Referrer URL (where the click originated)
- Screen resolution and language settings
Important: We do not collect or store the IP addresses of link visitors. Geographic data is derived at the time of the click and the IP address is immediately discarded.
2.3 Usage Data
We automatically collect certain information when you access our Service:
- Log data (IP address, browser type, pages visited, time spent)
- Device information (hardware model, operating system)
- Cookies and similar tracking technologies
3. How We Use Your Information
We use the information we collect to:
- Provide, maintain, and improve our Service
- Process transactions and send related information
- Send technical notices, updates, and support messages
- Respond to your comments, questions, and customer service requests
- Monitor and analyse trends, usage, and activities
- Detect, investigate, and prevent fraudulent transactions and abuse
- Comply with legal obligations
4. Data Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:
| Recipient | Purpose | Data Shared |
|---|---|---|
| Stripe | Payment processing | Billing information only |
| AWS | Cloud infrastructure | Encrypted service data |
| Cloudflare | CDN and security | Request metadata |
| Legal authorities | Compliance with law | As required by valid legal process |
5. Data Retention
We retain your information for as long as your account is active or as needed to provide services. Specific retention periods:
- Account data: Retained until account deletion, then deleted within 30 days
- Analytics data (Free plan): 30 days
- Analytics data (Pro plan): 2 years
- Billing records: 7 years (legal requirement)
- Support communications: 3 years
6. Data Security
We implement appropriate technical and organisational measures to protect your personal information:
- All data is encrypted in transit using TLS 1.3
- Data at rest is encrypted using AES-256
- Access to personal data is restricted to authorised personnel
- Regular security audits and penetration testing
- Two-factor authentication available for all accounts
- SOC 2 Type II compliance (in progress)
7. Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- Access: Request a copy of your personal data
- Rectification: Request correction of inaccurate data
- Erasure: Request deletion of your personal data
- Portability: Request your data in a machine-readable format
- Objection: Object to certain processing of your data
- Restriction: Request restriction of processing
To exercise these rights, please contact us at privacy@urlytics.co.uk. We will respond within 30 days.
8. International Data Transfers
Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the European Commission.
9. Cookies
We use cookies and similar technologies to:
- Keep you signed in to your account
- Remember your preferences
- Understand how you use our Service
- Improve our Service based on usage patterns
You can control cookies through your browser settings. Note that disabling cookies may affect the functionality of our Service.
10. Children's Privacy
Our Service is not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal data from a child under 16, we will take steps to delete that information.
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. For significant changes, we will provide additional notice via email.
12. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us:
Urlytics Ltd
2 Chamberlain Sq
Birmingham, B3 3AX
United Kingdom
Email: privacy@urlytics.co.uk
Phone: +44 800 038 2844