Terms of Service

Last updated: 3 November 2025

Summary: By using Urlytics, you agree to use our service responsibly. We provide link analytics tools "as is" and are not liable for how you use them. You own your data, and we respect that.

1. Agreement to Terms

These Terms of Service ("Terms") constitute a legally binding agreement between you ("User", "you", or "your") and Urlytics Ltd ("Urlytics", "we", "us", or "our") governing your access to and use of the Urlytics platform, website, and related services (collectively, the "Service").

By accessing or using the Service, you acknowledge that you have read, understood, and agree to be bound by these Terms. If you do not agree to these Terms, you must not access or use the Service.

2. Eligibility

To use the Service, you must:

If you are using the Service on behalf of an organisation, you represent and warrant that you have the authority to bind that organisation to these Terms.

3. Account Registration

To access certain features of the Service, you must create an account. When creating an account, you agree to:

We reserve the right to suspend or terminate accounts that violate these Terms or are inactive for extended periods.

4. Acceptable Use

You agree to use the Service only for lawful purposes and in accordance with these Terms. You agree not to:

We reserve the right to investigate and take appropriate action against violations, including suspending or terminating accounts and reporting to law enforcement.

5. Service Plans and Billing

5.1 Free Plan

The Free plan provides limited access to the Service at no cost. Free plan features and limits may change at any time without notice.

5.2 Paid Plans

Paid plans ("Pro" and "Enterprise") provide enhanced features and higher usage limits. By subscribing to a paid plan, you agree to:

5.3 Billing and Renewals

Paid subscriptions automatically renew at the end of each billing period unless cancelled. You may cancel at any time through your account settings or by contacting support. Cancellations take effect at the end of the current billing period.

5.4 Refunds

We offer a 14-day money-back guarantee for new paid subscriptions. After this period, fees are non-refundable except as required by law. Refund requests should be sent to billing@urlytics.co.uk.

6. Intellectual Property

6.1 Our Rights

The Service, including its design, features, content, and underlying technology, is owned by Urlytics and protected by intellectual property laws. You may not copy, modify, distribute, or create derivative works without our express written permission.

6.2 Your Rights

You retain all rights to the content you submit through the Service, including your links and associated metadata. By using the Service, you grant us a limited licence to store, process, and display your content as necessary to provide the Service.

6.3 Feedback

Any feedback, suggestions, or ideas you provide about the Service may be used by us without obligation to you.

7. Data and Privacy

Your use of the Service is also governed by our Privacy Policy, which describes how we collect, use, and protect your personal information. By using the Service, you consent to the practices described in the Privacy Policy.

8. Third-Party Services

The Service may integrate with or contain links to third-party services. We are not responsible for the content, terms, or practices of any third-party services. Your use of third-party services is at your own risk.

9. Disclaimer of Warranties

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, OR AVAILABILITY.

We do not warrant that the Service will be uninterrupted, error-free, secure, or free of viruses or other harmful components. We do not warrant the accuracy or completeness of any information provided through the Service.

10. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, URLYTICS AND ITS OFFICERS, DIRECTORS, EMPLOYEES, AND AGENTS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, DATA, OR GOODWILL, ARISING FROM YOUR USE OF THE SERVICE.

Our total liability for any claims arising from or related to these Terms or the Service shall not exceed the greater of: (a) the amount you paid us in the 12 months preceding the claim, or (b) £100.

11. Indemnification

You agree to indemnify, defend, and hold harmless Urlytics and its officers, directors, employees, and agents from any claims, damages, losses, or expenses (including reasonable legal fees) arising from:

12. Modifications to Service and Terms

We reserve the right to modify or discontinue the Service at any time. We may also modify these Terms by posting updated terms on our website. Material changes will be communicated via email or through the Service. Your continued use after changes become effective constitutes acceptance of the modified Terms.

13. Termination

We may suspend or terminate your access to the Service at any time for any reason, including violation of these Terms. Upon termination:

14. Governing Law and Disputes

These Terms are governed by the laws of England and Wales. Any disputes arising from these Terms or the Service shall be subject to the exclusive jurisdiction of the courts of England and Wales.

Before initiating any legal proceeding, you agree to first contact us at legal@urlytics.co.uk to attempt to resolve the dispute informally.

15. General Provisions

16. Contact Information

For questions about these Terms, please contact us:

Urlytics Ltd
2 Chamberlain Sq
Birmingham, B3 3AX
United Kingdom

Email: legal@urlytics.co.uk
Phone: +44 800 038 2844